Hitesh Patel

Owned digital demand generation and paid media strategy (Google Ads, LinkedIn Ads, Meta Ads) across a seven-figure annual budget, growing marketing-sourced pipeline 28% in 6 months while holding CAC flat against target.

Built attribution and revenue reporting infrastructure using HockeyStack and HubSpot, spanning first touch to closed-won revenue, giving Sales and leadership full-funnel visibility into MQL, SAL, SQL, and ARR performance.

Launched an AEO and AI Overviews/LLM visibility strategy to position the platform inside AI-powered search results, ahead of shifting fintech buyer research behavior.

Drove CRO and lifecycle experimentation — A/B testing across landing pages, creative, and email — reducing campaign time-to-launch 25% and lifting CTR 20% through an AI-augmented acquisition engine using LLMs and agentic workflows.

Built and scaled ABM programs targeting mid-market and enterprise financial institutions, improving deal velocity and pipeline quality; partnered with Sales and Product on GTM strategy and cross-segment messaging.

Built executive dashboards in HockeyStack tracking MQL volume by source, segment, and quality, giving leadership real-time visibility into marketing's contribution to revenue targets.

Reduced B2B CAC 26% through funnel optimization, creative experimentation, and attribution-driven budget reallocation, eliminating low-intent spend.

Led a 4-person CRO and performance team running structured A/B tests across targeting, creative, landing pages, and post-click flows, lifting conversion 19.4% YoY.

Migrated legacy manual workflows to an automated growth stack (StackAdapt, HubSpot), cutting operational overhead 22% and giving Sales and leadership real-time revenue and CAC tracking via custom Looker Studio and GA4 dashboards.

Conceived and launched a net-new digital revenue stream reaching six-figure ARR within 12 months, owning strategy through execution and revenue reconciliation.

Introduced AI content and competitive-analysis tools into team workflows, accelerating creative production and experiment ideation velocity.

Performed market and competitive analysis to identify high-impact acquisition opportunities, driving 4.5% growth in market share through optimized channel mix.

Improved campaign effectiveness 15% and reduced CAC 15% through cross-channel performance optimization; partnered with design and dev teams to resolve tracking and landing-page issues affecting MQL quality.

Automated Looker Studio reporting, cutting weekly reporting time 50% and shifting team focus to high-impact optimization work.

Applied statistical methods to correlate marketing activity with business outcomes, improving ROI attribution accuracy 25%.

Built and led a 10-person performance marketing and analytics team delivering SEO, SEM, paid media, and experimentation programs for U.S. and Canadian enterprise accounts, reporting directly to the CEO.

Directed multi-million-dollar cross-channel programs (SEO, SEM, Display, Video) for Crate & Barrel, Wayfair, and TCS, translating executive revenue targets into channel roadmaps, KPI frameworks, and testing plans.

Managed agency and vendor relationships across the full portfolio, reallocating budget toward highest-efficiency channels and holding partners to consistent attribution and performance standards

Built and scaled the Marketing & Analytics vertical from the ground up, managing enterprise client relationships across performance marketing, search, analytics, and lead generation.

Drove multi-channel digital programs (SEO, SEM, Paid Social, Display, Content) that formed the foundation of Dentsu's North American analytics practice following Fountainhead's acquisition.