About
Senior Growth and Revenue Marketing Leader with 14+ years of experience building and scaling demand, pipeline, and go-to-market engines for B2B SaaS and AI platforms across North American markets. Proven at a Director-level scope for driving end-to-end growth, optimizing CAC efficiency, and delivering data-driven insights that align Marketing, Sales, and Product to achieve predictable pipeline growth and support executive decision-making.
Work
LemonadeLXP
|Growth Marketing Manager
Toronto, ON, Canada
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Summary
Leads company-wide growth strategy for an AI-powered learning and knowledge platform, accountable for pipeline generation and revenue impact for U.S. financial institutions and fintechs.
Highlights
Led end-to-end demand generation across diverse channels (paid media, ABM, lifecycle email, content, partner), consistently driving predictable MQL and SQL volume for B2B SaaS and AI platforms.
Defined and executed comprehensive go-to-market strategies in partnership with Sales and Product, successfully aligning ICP, messaging, and pipeline targets to accelerate market penetration.
Architected and optimized HubSpot growth infrastructure, including attribution models, lead scoring, and funnel reporting, providing executive-level visibility into pipeline contribution and ROI.
Developed and managed a growth experimentation roadmap, employing A/B testing across channels and landing pages to optimize Customer Acquisition Cost (CAC) and improve Return on Investment (ROI).
Jobillico.com
|Team Lead - Digital Marketing (Growth & Acquisition)
Toronto, ON, Canada
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Summary
Directed growth and acquisition strategy for B2B and B2C lines of business, driving revenue impact and optimizing customer acquisition costs.
Highlights
Spearheaded the transition to a digital-first, automated growth stack, reducing operating costs by 20% while significantly enhancing scalability.
Increased website traffic by 15.2% year-over-year and conversions by 20% through integrated performance marketing and Conversion Rate Optimization (CRO) initiatives.
Reduced customer acquisition costs by 25% by implementing funnel optimization, experimentation, and attribution-driven decision-making strategies.
Built and led a high-performing performance marketing team, launching and scaling a new digital revenue stream that generated six-figure annual revenue.
Jobillico.com
|Digital Marketing Specialist
Toronto, ON, Canada
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Summary
Optimized multi-channel campaigns through performance analysis and attribution modeling, significantly improving campaign effectiveness and reducing acquisition costs.
Highlights
Improved multi-channel campaign effectiveness by 15% and simultaneously reduced acquisition costs by 15% through meticulous performance analysis and attribution modeling.
Automated reporting and insights using Looker Studio, which decreased reporting time by 50% and enhanced data-driven decision-making.
Collaborated cross-functionally with design and development teams to optimize campaign execution and improve site performance.
Dentsu India
|Head - Marketing & Analytics
Mumbai, Maharashtra, India
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Summary
Led the marketing and analytics vertical as a strategic business partner, delivering significant acquisition and revenue outcomes for North American enterprise clients.
Highlights
Led the Marketing & Analytics business vertical, reporting directly to the CEO and owning comprehensive growth and performance programs for North American enterprise clients.
Managed and scaled cross-channel marketing programs (SEO, SEM, paid media, social, display, content) for global brands, including Crate & Barrel, Wayfair, and Tata Consultancy Services (TCS).
Served as the primary strategic partner for North American stakeholders, aligning Go-To-Market strategy, KPIs, and reporting with overarching business objectives.
Drove analytics-led optimization initiatives that significantly improved ROI, conversion rates, and fostered long-term account growth across North American markets.
Fountainhead Digital
|Account Director - Marketing & Analytics
Mumbai, Maharashtra, India
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Summary
Directed growth and performance marketing engagements for North American brands, managing strategy, execution, and analytics for U.S.-focused campaigns.
Highlights
Led comprehensive growth and performance marketing engagements for North American brands, overseeing strategy, execution, and analytics for U.S.-focused campaigns.
Managed senior client relationships for key enterprise accounts, including Crate & Barrel, Wayfair, and TCS, serving as the strategic point of contact for marketing initiatives.
Delivered integrated marketing programs across paid media, SEO, CRO, and analytics, successfully driving acquisition and revenue growth in North American markets.
Partnered with client-side marketing and leadership teams to translate complex business goals into actionable and scalable growth strategies.
Education
Mumbai Educational Trust (MET)
Postgraduate
Advertising
University of Mumbai
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Bachelor of Mass Media
Advertising
Industry Recognition
Jury Member, Canadian Marketing Awards (CMA)
Awarded By
Canadian Marketing Association (CMA)
Selected to serve as a jury member for the prestigious Canadian Marketing Awards held every year by Canadian Marketing Association (CMA), recognizing industry leadership and expertise.
Languages
English
Fluent
Skills
Marketing Strategy & Leadership
Growth & Revenue Strategy, Go-To-Market (GTM) Strategy, Pipeline Ownership, Forecasting, Cross-Functional Leadership, Sales Alignment, Product Alignment, RevOps Alignment.
Demand Generation & Performance Marketing
Demand Generation, Account-Based Marketing (ABM), Paid Media, Channel Scaling, SEO, SEM, CRO, Funnel Optimization, Lifecycle Email, Content Marketing, Partner Channels, Display Advertising, Video Campaigns.
Marketing Operations & Analytics
Marketing Operations, Attribution Modeling, HubSpot, Marketing Analytics, Executive Reporting, Google Analytics, Google Looker Studio, Revenue Intelligence, Lead Scoring, Workflows, Dashboards.
Tools & Platforms
Google Ads, LinkedIn Ads, Reddit Ads, StackAdapt, SEMrush, Ahrefs, Google Search Console, HockeyStack.
Certificates
Chartered Marketer (CM)
Issued By
Chartered Institute of Marketing
Google Ads Certified Professional
Issued By
Google Analytics Certified Professional
Issued By
Google Data Analytics Certificate
Issued By
AI-Powered Performance Ads Certification
Issued By